|Contract Publishing Portfolio|
We have solutions from staff magazines to consumer and established membership titles, with the brand extension capabilities you would expect such as online and events. We have produced some great work over the past few years and are very proud of the clients we work with. We attract great clients by accurately harnessing real talent out there.
This real talent at TAP is backed up with a complete commercial solution in the form of our experienced in-house sales team generating income for magazines and projects with ancillary revenue opportunities. We also take pride in our ability to put together accurate forecasts for a magazine so clients can plan budgets with confidence. Full in-house production management will also ensure smooth scheduling, tight cost control and responsible print buying.
To illustrate the point let us ask a question. If you were trying to appeal to a nine year old girl, would you use the same approach for a 45 year old woman? We suspect not. How about getting a children's author and a leading Women's lifestyle writer in your corner? Simple, but often not the case with the more traditional, less fluid contract publishers. Our Editors build a team of experts to suit the client and not the other way round.
"We worked with The Ad Plain for 3 years. During that time they re-launched our in-flight magazine “altitude” and were responsible for generating advertising revenue. Their ad sales targets were based on significant increases in performance and they remained very true to these targets. They also effectively managed to accommodate group marketing requirements through advertising and editorial. We were pleased with the level of service they offered and altitude regularly performed top in our annual passenger research."
- Alyna Trotman
Formerly In-flight Director
The official British Airline Pilot's Association member's magazine.
Translation (over 70 languages)