The Log is authoritative and highly credible with an accessible style and fresh new design. The title informs members on things like: developments within the profession and industry; developments within BALPA and crucial aviation issues as well as lighter industry related issues.
The Log also provides a forum for comment so the magazine engenders strong reader interaction. 93% of readers responded positively to their relaunched membership magazine. In addition The Log raises significant revenue – we had more than doubled advertisement revenue within Year One, as well as introducing additional revenue streams for BALPA. We continue to hit aggressive targets.
"TAP offers us a full contract publishing solution for the production of our membership magazine, The Log. The magazine is always produced on time, on budget with a strong and creative ad sales team supporting. TAP manage the sensitivities of our Trade Union's membership magazine with great care and above all have created a magazine which is extremely popular with our members.
Emma Chisholm | BALPA
Head of Communications
& External Affairs
Publishing Services Applied