Everything we do is qualified and relationships with editorial departments of the media is pretty much top of our agenda. We try to make everything we do have a purpose (as opposed to consuming trees and clogging up in boxes).
PR works very closely with other areas of the company to make spend go even further. PR needn’t be complicated or wasteful.
"“I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."
- Geoff Hutley
Former Managing Director
The Zero Group